Posted on: May 14, 2008 in Technology, Music
Hypebot’s “Top 10 Issues Facing Music 2.0″
On Hypebot’s blog, there is an interesting post entitled “Top 10 Issues Facing Music 2.0″. Ethan Kaplan astutely observes that these are not so much ‘issues’, but rather a laundry list of virtually untapped possibilities.
Of particular interest to me is “issue number 11“, as is suggested in the comments section of the post: Patronage.
Music patronage is an idea that I’ve been thinking quite a lot about for a number of years, and perhaps its time is coming. There’s certainly a few startups taking a crowdfunding or micro-financing approach to creating music: Sell A Band, Artist Share, and the slightly mysterious, stealth project from Throwing Muses singer, CASH Music, to name a few. An informative round up on these, and other similar services can be found in this great post by Peter Spellman.
As a tangent, I can’t help but contrast historical music patronage (wealthy lords and land owners in a Feudal society hiring court musicians), with modern day licensing deals (Britteny Spears singing for Pepsi). Many individuals have suggested an analogy between the Corporation and the Feudal Estate. Perhaps then, massive, contemporary music licensing deals are simply the inflated version of a very old practice.