Posted on: February 6, 2007 in Music
All together now…
When many voices join together, they usually get louder so it’s nice to see Independent musicians and labels join together to form Merlin.
“The world’s independent record sector, responsible for artists including The White Stripes, Arctic Monkeys, Tom Waits, Pixies, De La Soul and Cat Power, today launched Merlin, the world’s first global music new media licensing agency, with the message:
“Equitable deals for ALL independents”
A one-stop licensing shop, Merlin will leverage the sector’s 30% world share … and will make it easy to license up to 80% of the world’s new releases through a single point of contact - potentially replacing the need to negotiate thousands of individual deals.”