Posted on: November 15, 2006 in Miscellany
On quarter inch drills and the startup
I usually have about 1 million ideas for a new startup every day, but admittedly, most ideas only last for a minute or two before I dismiss them as foolish. Some last around for a few hours before I toss them on the scrape heap of discarded ideas. If they stick for a day or so, I’ll usually run them by Boris who will either a) point out the huge flaws that an optimist such as myself would never see, or b) jump straight to implementation details.
But take note: I just came across a great quote from American economist Theodore Levitt that will serve as a test for all future ideas . (You’re off the hook Boris)
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
If any one of my ideas doesn’t help create that quarter inch hole, then straight to the synaptic scrap heap it goes!