MixedContent

Last week, I went to see Sigur Ros with Richard. Like a good Web2.0 denizen, I dutifully marked down that I was attending this event at social calendaring site upcoming.org. I saw that Richard was already there, and was the only other user attending this event. The day of the concert, I thought I would give a quick look to see who else had marked themselves as attending, and was surprised to still see only myself and Richard listed as attending. “Hmmm”, I thought to myself. “Maybe the audience will be composed solely of myself and Richard”. As nice as a private concert would have been, the show was completely sold out, packed with hip youngsters. The lucrative and broad ranging demographic of “Internet Users” was well represented.

So why then had nobody registered on Upcoming? I admit I wasn’t expecting a lot of people to have registered, perhaps 10, maybe 20 out of the roughly 2800 people in attendence. But to see just myself and Richard listed was a bit of a ‘tech let down’ (no offence to Richard, of course). Does no one know about this neat service? Does no one (except for a few fringe early adopters like Richard and myself) care? Is the web2.0 community as a whole doing enough to educate and promote their software applications to the masses?

We’ve come a long way since hotmail and I’m anxious to see more of the worthwhile tools available today being adopted by the non-geek populace.

Although… I have just found out that Yahoo has purchased Upcoming.org, so perhaps bus shelter adds and billboards with the Upcoming logo are in the works as I write this. Mass adoption to follow shortly after.